Rise and Grind

In a world full of shortcuts, doing it proper is what separates the real ones from the pretenders. “Do it proper” isn’t just a motto — it’s a way of life.   Show up when it’s hard Push when it...

No one’s coming to save you. The alarm doesn’t wake you — it reminds you: You’ve got work to do. The grind doesn’t care how you feel. It rewards discipline, not comfort. While most hit snooze, the Defiant wake up...